Growing up in South Texas, the holidays have always been a special time with traditions like eating tamales, buñuelos, and drinking hot chocolate with my family. It means so much to me now more than ever because I live a six-hour drive away in Austin, TX. Every year I can see that my abuelita’s pace gets a little slower, and it reminds me of how precious this time is with my family. Passing down traditions and keeping our culture alive and thriving is critical when our country is facing divisive rhetoric not just from government leadership, but even people who are our neighbors.
I decided to shop local and POC-owned businesses this year to gift friends and family. And, I was compelled to create a Latina-Owned holiday gift guide of some of my favorite brands. It’s a way for me to uplift my hermanas by shopping with their business and sharing my knowledge on where to get this cool stuff, que esta con madre.
1. Hija de tu Madre
The denim chaquetas at Hija de tu Madre are stylish and go perfect for any season! Wear them in winter to stay warm and follow abuela’s golden rule y ponte una chaqueta! Two of my favorite designs are the Frida Kahlo and Sirena Trucker Jacket. But, there are so many bright and colorful designs like the Virgentcita Jacket and the Baila Esta Cumbia Bomber Jacket (It’s Selena Approved♥).
Make sure you load up your cart with a Concha Phone Case & Latina Necklace while shopping. Mira que pretty! And, for the Latina boss and entrepreneur, get the Make Jefa Moves Notebook Set. I particularly love the “You’re doing great mija” notebook! Jefa goals!
2. Jen Zeano Designs
One of the most iconic Latina boss tees, worn by Gina Rodriguez, is the Latina Power tee at Jean Zeano Designs. And, it also comes in a sueter! Stay calm and calientita with your new suetersito. But, I bet you didn’t know that the Latina tee also comes in kids sizes para la bebe and your young poderosa!
They’ve also got some really great beanies to match with your new sueter cause one is the loneliest number and two is obviously better than one.
Photographer: Anais Cruz for Jen Zeano Designs ( @anaisalesya – https://www.instagram.com/anaisalesya/)
3. Las Ofrendas
If you ever had a dream about your perfect floral crown, Las Ofrendas can make that dream come true. I love my mermaid corona! Living out my sirena dreams! You can shop one of these floral crowns by following lasofrendas to visit the next pop-up shop or marketplace event. Also, visit the Etsy shop to snag some amazing hand-made jewelry and cards. Send your love through a Selena or Frida Kahlo card!
4. Hustle for the Cause
I cannot rave enough about Hustle for the Cause! They strive to create cultural awareness and empower women, POC, and LGBTQ communities through their events like Chingona Fest Texas and their products. “Every product and event developed by Hustle for the Cause is tied to a philanthropic initiative . We’re passionate about social change, so we hustle for the cause.” To read more about their mission and story, visit their site. Also, shop their online products like the Chingona Power beanie and Hustle and Be Chingona Sweatshirt.
Be on the lookout for Chingona Fest Texas updates and ticket sales by subscribing to Hustle for the Cause. I’ll see you next year at Chingona Fest April 6, 2019! Welcome to Tejas my hermananas from Cali, Nueva York, Florida, and anywhere in the world. Bienvenidas!
5. Soni Trends
Soni trends has the hook-up when you need a shirt to go with your mood. I love my “Me Vale” tee, which gives me all the poderosa vibes. And, check me out in this cute Chula, Chingona, y Comelona tee! This tee is 100% accurate.
6. !Sin Faja¡
I don’t think I have ever been this excited about a new upcoming brand than this one. From their Instagram, “A brand that is funny, fearless and lonja loving! Created by a plus-size Latina for everyone!” Yes! You read right! Created by a self-loving, proudly titled, plus-size Latina that is rooting for all of you! It’s hard to pick one I love the most, but one of my favorite items is the “Comadres Over Competition” tee.
The message is clear and one that I fervently believe in. Often in our community, Latinas are pitted against each other as if there is no room for everyone to be successful, shine, and have a voice. When one rises, we all rise.
And, I love this Sin Faja Hoodie! It’s okay to have lonjas and not wear fajas. And, it’s okay if you do wear fajas. Your body, your choice. And, remember all lonjas are good lonjas.
7. GRL Collective
What better way to empower girls and women than through education. GRL Collective is a Latina-owned brand that gives a portion of every sale to fund girls education in India. As a Latina, I find that empowering women and girls around the world is essential to our growth. When marginalized groups come together and support each other, amazing things happen.
And, I am really feelin’ these pom pom earrings! I have these beautiful pair of flamingo earrings named after Flora Patencio and gold palma earrings named after Nellie Coffman. A pair that I have been eyeing is the Alexandrias named after Alexandria Ocasio-Cortez. Goals.
8. Lys Santamaria Artist
Y arriba mis hermanas de Colombia! From her bio, Lys writes, “I was born in Colombia and grew up in Canada and the United States. While in Canada, the First Nations people shared their traditional beading techniques with me. Since then, I have been painting with beads by embroidering thousands of tiny beads into fabric to create 2D artwork, sculpture and jewelry. ”
I met Lys while shopping the mercado at Chingona Fest Texas 2018. I went by her booth and immediately fell in love with her work! I present to you the holy trinidad: Selena, Frida, and Celia. My enamel pins go perfectly with my denim chaqueta from Hija de tu Madre. See what I did there? I love combining my Latina brands together to create an epic look and the most Chingona wardrobe.
You can shop her art, pins, earrings, and other beautifully craft pieces online.
9. Garzig Design
I’ve petitioned that Angel’s image appear next to the word Chingona in Webster’s Dictionary in print and online because she is a total badass. Facts. The stickers are mad cool! The Body by Conchas sticker currently decorates my laptop so peeps know I have no shame in my concha-game. And, who can resist the Anything 4 You Selena Sticker Set!
If you’re in the Austin and surrounding areas, you can shop Garzig designs in person! Make sure to follow this mujer valiente on Instagram for the next pop-up location.
Artist and brand owner Elizabeth Núñez-Xoconoxtle creates amazing Dia de los Muertos inspired merch with iconic Latina figures as Selena, Frida, Celia and more! I absolutely love the velitas, mugs, and stickers! I am a proud owner of the Selena mug and pins! They make my heart go Bidi Bidi Bom Bom!
Be sure to follow Enxcreative and see where they pop-up next!
These are just some Latina-owned brands to shop for the holidays. Drop a brand name in the comments that you would love give a shout-out!
This blog is not sponsored or endorsed by the above mentioned brands. I would inform you as a reader if it was. I just love sharing my knowledge of Latina brands that I know you’ll love too! Happy shopping at these tienditas!